Make it happen

FinancialLease.nl

↳Brand strategy
↳Campaign strategy

FinancialLease.nl provides entrepreneurs with the vehicle they need to go about their daily business without the financial hassle. In order to become the number one preferred brand in its industry, I helped FinancialLease.nl to completely renew its brand.

Even though entrepreneurs come in all different shapes and sizes, they have one important thing in common: their can-do mindset. ‘Make it happen’ is an optimistic brand positioning that serves as the common denominator between clients and FinancialLease.nl’s getting-it-done company culture. Moving the new brand away from pure function and into the emotional domain. Supercharging it with a vibrant energy that empowers clients, as well as its employees. And by doing so, creating a deeper connection with both.

As project and strategy lead I was responsible for creating the new brand strategy and making sure it was fully incorporated in all aspects of the new brand identity and multi-channel launch campaign.

FL_post_01_05
FL_post_01_04
fl_15_social

Brand strategist: Anna van den Bijgaart
Design director: Wouter van Faassen
Creative director: Niek Eijsbouts
Art director: Ashley Deckers
Art director: Joost Leek
Visual designer: Ruben Staps
Motion designer: Rogier Knoops
Motion designer: Anton Chertkov
Copywriter: Dave de Geus
Copywriter: Jan Wicher Emmens

fl_11_website
CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375