Creating better

Fixami

↳Brand strategy

With its innovative e-commerce platform and extensive product range, Fixami caters to DIY'ers as well as professionals. In the role of project and strategy lead I helped this scale-up to create a completely new brand for the entire European market.

Being crafters in the online field, Fixami has one big thing in common with its clients: craftmanship. Its new positioning ‘creating better’ creates a simple yet strong connection with clients. It’s at the core of Fixami's new and rich brand identity that fully focuses on catering people online. From strategy and architecture to visual identity and website: Fixami is now ready to take over Europe. Setting a new standard in a traditional, offline industry.

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Brand strategist: Anna van den Bijgaart
Design director: Wouter van Faassen
Creative director: Jasper Tempel
Visual designer: Eric Pronk
Visual designer: Gökhan Kaman
Motion designer: Rogier Knoops
Copywriter: Dave de Geus

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