Everything, everywhere, all at once

Once

↳Brand strategy

Live is where it’s at. Once is a creative technology agency that helps eager companies grow through radical interaction. Think of the worldwide voting at the annual Eurovision Songfestival. That’s them.

What started out as three separate international media agencies is now combined into one completely new generative brand. Involved from merger to execution, I created the brand’s new strategy. From brand architecture to its new name and brand positioning.

I built Once’s new brand positioning on the notion that relationships are the key to our existence. Reality is not a random collection of people, things and events - it’s how they affect one another. ‘Everything, everywhere, all at once.’ A reference to the eponymous movie is no coincidence. This multiverse on steroids is the perfect depiction of the creative space Once is operating in. I derived Once’s new name directly from its new brand positioning. Telling its story as early as its first encounter with new clients. Once now radiates what they believe in most: big things happen when everything comes together at the exact right time.


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Brand strategist: Anna van den Bijgaart
Design director: Otto Treffers
Creative director: Jasper Tempel
Visual designer: Lennart Bruger
Visual designer: Kevin ten Thij

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