Verticaal en verder

Scalar

↳Brand strategy
↳Communications strategy 

Scalar is a new brand that unites four existing scaffolding companies into one. It has skyrocketed to market leadership in the Netherlands. With its new name, distinctive brand positioning, visual design, photography, and website, Scalar breaks away from industry clichés.

We often associate scaffolding with steel pipes and steel bodies. Scalar’s brand positioning goes beyond brute strength. Focusing instead on adaptability and flexibility, aligning more closely with actual client needs. After all, it takes real expertise to cleverly piece together that vertical puzzle for a different structure each time. Whether it’s a hotel, an apartment block, a townhouse, or the Dom Tower.

With its new brand identity, launch campaign, and brand adoption plan, Scalar is ready to conquer the construction industry—vertically and beyond. Check out the full brand at scalar.nl.

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Brand strategist: Anna van den Bijgaart
Art director: Leon van den Berg
Copywriter: Guyon Essed
Photographer: Jordi Huisman
Web developer: Eye-C

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