Keep listening
Kollekt.FM
↳Brand strategy
Brand music agency Kollekt.FM creates tailored music for better-sounding brands. Think Ace & Tate, Trainmore and Spaces. Working with artists and music experts who understand what algorithms can't: how to shape culture.
To take the brand global, Kollekt.FM decided to fully rebrand. I developed the brand and creative strategy, from positioning to launch, brand film and website, positioning the brand as a counterforce to AI and algorithm mediocrity. Not just a cosmetic change, but a plea to all of us to Keep Listening.





Brand strategist: Anna van den Bijgaart
Design director: Wouter van Faassen
Copywriter: Anna van den Bijgaart
Film director: Jethro Westraad


