A personal shopping playground for everyone

Bol

↳Digital strategy

Bol is hard to miss. It's the biggest e-commerce platform in the Netherlands, featuring a product collection that ranges from air fryers to zombie dolls. As a market leader it’s important to keep innovating to stay on top. Starting out with a fun workshop, I helped one of the Bol teams to create a digital product vision for an important part of its platform. The vision inspires new ideas and helps in making practical choices to realize them. It makes sure all separate teams are unified, motivated and are working towards the same goal: creating a personal shopping playground for everyone.