It's all in the family

Brothers in Law

↳Brand strategy

Brothers in Law is a Dutch craft beer brand owned by brothers-in-law Tim, Tim and Felix. They started out in 2017 with a basic brand that suited their needs at the time. As the craft beer market started to become more saturated, they recognized the value of a more unique brand identity in order to scale up and remain relevant.

In creating the new Brothers in Law brand I amplified that one thing that naturally sets it apart from competitors: its family ties. By providing a playful stage for the owners' innocent family friction, the brand gets more edge. Its product range is transformed into a raw and diverse bunch of family members where anything goes. Welcoming everyone to join in. Creating endless possibilities for storytelling and brand experiences.

Cheers. Here’s to family.

cover2-1
image_Core-Range-AuntieFlaunty_SingleBottle_2x_e3fef370-fd91-4d9d-8c2c-b0759dda97bb-1
image_Core-Range-TheFuncle_SingleBottle_2x_68a2f8dd-fe24-4f50-9d54-ebca52643987
image_Core-Range-SpillitSister_SingleBottle_2x_f58a1fdf-3f3d-4a88-be54-1f8d67fcfe65
image_Core-Range-SonofaGun_SingleBottle_2x_abfcea43-2bec-4c96-a35e-6dad16ca233b
image_Core-Range-BigPoppa_SingleBottle_2x_6be071d4-ac3e-4774-ba16-1b410ef0a6c0
image_Core-Range-BigBro_SingleBottle_2x_ed65a1fb-b084-4246-ad48-55c9af3c46b6

Brand strategist: Anna van den Bijgaart
Art director: Leon van den Berg
Copywriter: Guyon Essed
Illustrator: Björn van Ginkel
Photographer: Ruben May

20240924_172029_Ruben_May_00001_
20240924_180333_Ruben_May_00141_
CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375CALL NOW: +31 629381375