Ultimate ensemble
Ferry Corsten
↳Concept
The new album of DJ Ferry Corsten is an important milestone in his rich career. In order to amplify the story behind his new record, he needed a concept for his launch campaign.
I created a manifesto to guide creative campaign choices. The Ultimate Ensemble is a reference to a multiverse theory. Where different worlds exist parallel to eachother. Similar to the eclectic track collection on the new record. The concept inspired an A/V experience that is being broadly applied. From album covers to Spotify videos, from shirts to big stages. Creating an immersive world in which Ferry Corsten connects with his audience even more.
Brand strategist: Anna van den Bijgaart
Design director: Otto Treffers
Visual designer: Ruben Staps
Motion designer: Rogier Knoops
Motion designer: Anton Chertkov