Worldwide mobile data for all

Firsty

↳Brand strategy
↳Campaign strategy

Why does worldwide mobile data have to be all weird? Those data bundles are super expensive, but it’s either that or pay the price later in the form of a sky-high phone bill. Luckily, startup Firsty’s here to level the playing field. I was responsible for setting up the new brand’s strategy and campaign messaging. Positioning it as a fresh disruptor in the telco industry. Questioning the status quo. Amplifying its believe that mobile connectivity is a basic human right. ‘Worldwide mobile data for all.’

Firsty’s messaging is fearless, fresh and frank. To ensure consistency I provided a to-the-point messaging map for all launching communications. ‘Cause you only get one chance to make a first impression.

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Brand strategist: Anna van den Bijgaart
Design director: Wouter van Faassen
Visual designer: Alex Lanting
Visual designer: Rowan Blokdijk
Motion designer: Anton Chertkov
Copywriter: Jocelyn van Alphen

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