You, amplified

Noord

↳Brand strategy

The company behind E-Bike To-Go wanted to launch a new bicycle. And with it, a whole new bicycle brand. I was responsible for creating the brand’s new strategy. Forming the base for developing the new name and designing the visual identity and product branding.

Noord is all about you. ‘You, amplified’ conveys the literal power you have to go wherever you want to go. To set your course. This energetic new brand is fully charged and ready for whatever the future brings. Noord’s bikes can be seen all around Amsterdam. And that’s just the beginning.

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noord-posters
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Brand strategist: Anna van den Bijgaart
Creative director: Jasper Tempel
Design director: Wouter van Faassen

noord-brandbook
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