Space for sound

Q-Factory

↳Brand strategy

Q-Factory is the largest music-making center in Europe. Famous among musicians, yet it craved a much-needed boost with the general public. Tucked away in Amsterdam-East, Q-Factory spans a modest 13,000m². A concrete bunker designed to make noise. And that’s rare these days. Since permanent space for creativity in the city is scarce. Something to cherish.

Q-Factory’s new brand positioning, ‘Ruimte voor Geluid’ (or ‘Space for Sound’), emphasizes the protective role of a place like this. Because every sound needs space. Space to develop. Freely and without outside influence. To resonate and be amplified—and to be heard.

With a refreshed brand and a brand-new website, Q-Factory is now ready to take centre stage. Check out the full brand at q-factory.com.

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Brand strategist: Anna van den Bijgaart
Art director: Leon van den Berg
Copywriter: Guyon Essed
UX designer: Camilla van Wijk
Web developer: James Rowbotham

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