Reframing warmth: from function to lifestyle

Quatt

↳Brand strategy

Making sustainable choices shouldn’t result in sacrificing important things in our lives. They should add to it. With this mindset, scale-up Quatt is rapidly installing their well-designed heat pumps into as many homes as possible. Accelerating the transition to a gas-free future with products people love. To add to its mission, I renewed the Quatt brand strategy and was responsible for incorporating it in the new visual identity and brand voice.

Quatt’s new positioning places the brand firmly into the lifestyle domain. Creating an accessible consumer brand that reflects Quatt’s innovative tech-mindset. With intelligence and simplicity at the core, Quatt is reframing warmth and making it part of a new-day sustainable lifestyle. Making it as attractive as possible for people to hop on the sustainable energy train. And breathing new life into a traditionally technical market.

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Brand strategist: Anna van den Bijgaart
Design director: Otto Treffers
Visual designer: Ruben Staps
Visual designer: Gökhan Kaman
Visual designer: Anton Chertkov
Copywriter: Dave de Geus

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