A scalable global website

Rabobank

↳Content strategy

Whoever or wherever you might be, Rabobank’s global website is your go-to for anything regarding this well-known bank. It offers one place for services, products, financial knowledge and Rabobank’s corporate story. The site’s design and structure is the same in every country. Yet, its content differed. To make sure all content was fully on-brand, I helped to create an elaborate content strategy for global use. Touching on all parts of the website’s content and laying down clear guidelines for each page. The content strategy helps each country to add to brand consistency, coherence and continuity. For an even stronger Rabobank brand throughout the world.