Raleigh Forever

Raleigh

↳Brand strategy
↳Campaign strategy

Round and round, rubber hits the ground. Since 1887, Raleigh has shaped the streets with subcultural icons. Together with the DEPT® team, I helped create its new brand strategy, brand identity and brand relaunch campaign.

Rooted in legacy, built for today. Raleigh’s brand strategy claims its space at the intersection of tradition and modernity. A rebellious British icon that moves with the times. From the cobbled streets of Nottingham, to every corner of the world.

Creative director: Emilio de Haan 
Creative director: Manuel Di Tolve
Senior designer: Immanuel de Jong
Designer: Dóra Visky
Copy director: Joseph Jordan
Head of production: Nikki Haighton 
Project manager: Amber Wagenaar
Account manager: Thomas van Slooten
Account manager: Ayaan Nour
Creative strategist: Carlijn Danser
Creative strategist: Anna van den Bijgaart