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Simyo

↳Brand strategy

Simyo is The Netherlands’ friendliest mobile network provider. Recently Simyo changed the course of its brand strategy. With ‘Waarom duur doen?’ Simyo strips down to the essentials. Aiming to be a stronger commercial player in the budget field.

To reflect this new direction, Simyo’s brand identity was completely transformed. As project and strategy lead I made sure the new brand strategy was fully incorporated in all aspects of Simyo’s renewed identity. Visually and verbally. Going back to the core and giving the brand the commercial oomph it deserves. Assuring its unique position in the mobile provider landscape for years to come.

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Brand strategist: Anna van den Bijgaart
Design director: Wouter van Faassen
Creative director: Jasper Tempel
Visual designer: Björn van Ginkel
Motion designer: Rogier Knoops
Copywriter: Dave de Geus

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